Online Search (SEO)

What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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What's AMP and Why Is It Important for Marketers? Expio Digital Marketing
16May

What’s AMP and Why Is It Important for Marketers?

[x_author title="About the Author"] Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we...

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whats with seo expio digital marketing our take
15Feb

What’s With SEO? Our Take

[author title="About the Author"] “The other day I was in some, whatever--coffee place. I don’t know, you can only be in six places—whichever one I was in.” - Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way that you do - from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks 'enter.’ Then comes the time to scan through the entries...

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Using Google Search Console to find Anchor Text for External Links
19Sep

Dealing with Spam Referral Traffic in Website Analytics

So, You've Noticed Referral Traffic from Spam Sites semalt.com simple-share-buttons.com buttons-for-website.com If you've ever taken a look at analytics for your website, you'll have seen sites like these inside the referral traffic category. What are these sites? Are they real people? Should I be concerned about hackers? Why are they visiting my site? Should I do something about it? Spam Bots Spam bots are out there. They crawl your site for many reasons. Some are good, some not. Google has its own spam bot, for example. But...

By Online Search (SEO), Reports, 1 Comment
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Search Engine Optimization Two Websites Joshua Godsey Expio Consulting
25Aug

Hey, two websites for one business isn’t a good idea for SEO…

[author title="About the Author"] A company talking to us this week is experiencing a major problem with their brand-new website.  Well, sites, plural. Inexplicably, they recently decided two websites would be better, investing thousands into design. Perhaps, the effort would bring double the traffic? To their upmost surprise and dismay, one of the two sites became so far buried in SERPs (Search Engine Results Pages), even a branded search (search using their exact business name as a keyword) couldn't keep them from appearing...

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How to start SEO for beginners tools expio
27Apr

A Starter’s Toolkit for SEO Rookies

[avatar user="joshuagodsey" size="medium" align="right"]Joshua Godsey, Expio Operations[/avatar] 6 Steps Level of Difficulty - Easy Intro For most business owners, getting to the top of Google is a big deal. If not there, you want it. You want it so badly. Every time you search in a Google page, it's the competition, and not you who are dominating the page. It can be an awful feeling, especially when those competitors aren't comparable. Maybe they don't have a location near your primary customers. Or they may offer a different form...

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4 Determining Factors for Successful AdWords - Expio Consulting
07Jan

4 Determining Factors for AdWords Strategy Success

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher - Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher - Yes/No 3. Keywords The keyword matches the needs of the searcher - Yes/No 4. Competition The ad and/or keyword is in a saturated market and is unable to compete - Yes/No   Contact Expio for more information about AdWords

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