Criteria for Conversion Success or Failure

Four quick questions to ask yourself when starting a new AdWords campaign.

1. Website

The url corresponding with each ad meets the needs of the searcher – Yes/No

2. AdWords Ad

The Ad is relevant and compelling to the needs of the searcher – Yes/No

3. Keywords

The keyword matches the needs of the searcher – Yes/No

4. Competition

The ad and/or keyword is in a saturated market and is unable to compete – Yes/No

Contact Expio for more information about AdWords