INSIGHTS

INSIGHTS

Insights

How We Build Trust As An Agency Joshua Godsey - Expio

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

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How to Link Instagram to Facebook for Social Media Admins

How to Link Instagram to Facebook for Social Media Admins

About the Author View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your Facebook...

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What's AMP and Why Is It Important for Marketers? Expio Digital Marketing

What’s AMP and Why Is It Important for Marketers?

About the Author Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we do...

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Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

About the Author Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In today’s...

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whats with seo expio digital marketing our take

What’s With SEO? Our Take

About the Author “The other day I was in some, whatever–coffee place. I don’t know, you can only be in six places—whichever one I was in.” – Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way you do – from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks ‘enter.’ Then comes the time to scan through thousands of search results....

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Facebook Page Templates 2017 Guide from Expio Digital Marketing

A Guide to Facebook’s New Page Templates for 2017

About the Author Want to receive regular updates about posts like these from Expio Digital Marketing? Enhanced Shopping Options, Better Call-to Action sections, and new Visual Options for Services, Products and More Manage Facebook Page Tabs on the Left Side, and Sections in the Middle Template Options Facebook has released new Facebook Page Templates. That means if you haven't made the upgrade, you're currently set as a "Standard" template. New templates include: Professional Services (that's the one we used for our own Facebook page), Shopping, Business, Venues,...

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Search Engine Optimization FAQs Expio

SEO Basics: Know Your CTRs (Click Through Rates)

About the Author Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing how and why your website gets clicks, or doesn't get clicks, is a crucial skill. Luckily, it's not that difficult. One of the best uses of time when it comes to knowing your site SEO is looking at CTRs, or Click-Through-Rates. In order to understand what a CTR is, let's start first with a basic search in Google. The Anatomy of a Google...

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How to Customize Notifications for Facebook Pages

How to Customize Notifications for Facebook Pages

About the Author How to Customize Facebook Page Notifications For Page Admins Go to your Facebook Page timeline Click Settings Click Notifications (located on the left sidebar) Select which notifications you'd like to receive by how often, what activity, and whether you'd like to see them by email or text Managing Multiple Facebook Pages with Custom Notifications If you're a Facebook page admin for a business (or multiple businesses), you're by now pretty used to seeing notifications from the page. Facebook combines page notifications...

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Siri comes to Mac with macOS Sierra update - Expio

Siri, iCloud: What You Should Know About macOS Sierra

Latest Mac Operating System Update Delivers Siri on Desktop, iCloud Everything It's been a week of new updates and features for Apple and its fans. iPhone 7, iOS 10 and now macOS Sierra. Check out the two big focuses for the new OS. Siri-Voice Enabled for Desktop There's a new app in the Dock. Siri isn't just for iPhones, and iPads. Siri's broadening her horizons, and giving desktop users a new assistant for MacBooks and beyond. Users who download macOS Sierra, released Tuesday, can...

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Using Google Search Console to find Anchor Text for External Links

Dealing with Spam Referral Traffic in Website Analytics

So, You've Noticed Referral Traffic from Spam Sites semalt.com simple-share-buttons.com buttons-for-website.com If you've ever taken a look at analytics for your website, you'll have seen sites like these inside the referral traffic category. What are these sites? Are they real people? Should I be concerned about hackers? Why are they visiting my site? Should I do something about it? Spam Bots Spam bots are out there. They crawl your site for many reasons. Some are good, some not. Google has its own spam bot, for example. But...

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