A Marketing Agency’s No. 1 Priority: Providing Creativity
Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. About the Author We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else in...
