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INSIGHTS

INSIGHTS

Insights
15Jun

De-Coding Data

De-Coding Data Why is data important in marketing?   With almost seven out of 10 online experiences starting in search engines, it’s no wonder that digital marketing is expected to make up to 46% of all marketing in 2021. As more businesses turn to the internet to bring in new leads and increase conversions, the importance of understanding and tracking digital analytics is clear.  Google Analytics is one of the most important tools available for gaining valuable insight on who is on a...

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cattle standing in a field
07Jun

How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year

Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement  Improve Keyword Rankings  THE APPROACH Optimize pages to rank higher in google searches.  Track and optimize targeted keyword opportunities.  Produce FAQ pages around keywords to increase traffic.  THE RESULTS Organic site sessions increased by 261% from August 2020 through April 2021.  During the same time period, they...

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18Mar

How Great Employees Move On

Thoughts on ending a business relationship with grace and professionalism. By Andy Roller About the Author At the end of 2020, we lost one of our best at Expio - the ever enthusiastic and insightful Chief Content Officer Joshua Godsey. Josh took a leadership role at his local church. Though sad, we were proud and supportive of his decision.  I realize it’s not often that a company puts a spotlight on losing someone, but in this case, I believe it’s important to recognize.  Ending a...

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light trails on rush hour traffic at night
14Oct

How Clients and Agencies Should Treat Each Other

A Case for Staying True to Our Expio Core Values and Using Karma to Create Educational Opportunities About the Author Sometimes what goes around really does come around.  We had a client that started out a great fit with Expio. There was mutual respect and great communication.  Then, leadership changed on their end, and suddenly we found ourselves challenging our own three core values, which are: Expio Core Values No BS: Be honest and transparent. We don’t tolerate lying, evading or deceiving internally or from...

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Andy Roller speaking in front of an audience.
01Oct

How to Get People to Answer Emails, Make Decisions and Be Responsive

Expio Founder and CEO Andy Roller explains how to win the war for attention, follow up and responsiveness. Excerpts from Andy Roller at American Advertising Federation-Amarillo speaking engagement: I have five kids, and three of them have iPhones. In the event I need to get in touch with someone, I’ll text and call them, and nobody responds within a reasonable amount of time. I’m thinking, “I am paying over $300 a month to provide everybody a phone. Somebody answer the phone! What’s...

By Expio Values, Sales, Tech0 Comments
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woman on laptop
02Jul

How to Be a Rockstar Intern

16 Key Steps For Landing a Great Internship and Making the Most of It. About the Author In today’s competitive landscape, a meaningful internship can make or break a college graduate hoping to land a job in his or her field. Internships are just as much about worthwhile connections and great recommendations as they are new experiences and broadened skill sets. Internships stand out on a resume. They signify that a student was willing to juggle his or her school schedule and commit...

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Chart and magnifying glass
12May

Does Your Agency Make You Feel Like an SEO Expert?

If You Don't Feel Like a Subject Matter Expert When it Comes To Your SEO Strategies, Your Agency Might Be Letting You Down. So, how's it going with your SEO monthly reports? If you're an Expio Digital Marketing client and a subscriber to our SEO service, you know that our monthly reports are a huge part of our offerings. Why? Because we need to prove to you - every month - that we're completing a valuable and worthwhile service for you. And we need...

By Expio Values, Online Search (SEO), Reports0 Comments
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What Google's First Algorithm Update Post-Coronavirus Means For Your Rankings Expio SEO Digital Marketing
06May

What Google’s First Algorithm Update Post-Coronavirus Means For Your Rankings

In This Post: News about Google's first core update since coronavirus Tips on measuring rankings while the update rolls out What the update means for businesses Why this core update is of particular importance About the Author This week, Google announced its first core algorithm update since the global coronavirus pandemic. The update began rolling out on Monday, May 4, 2020. They say it will likely take a week or two to fully roll out. We recommend monitoring your rankings closely over the...

By Online Search (SEO), , , 2 Comments
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Why Physicians Should Begin Blogging Now
22Apr

Why Physicians Should Begin Blogging Now

In this post: The value of blogging for medical professionals How blogs can help expand audiences, and create a better world Ideas to immediately put into practice for medical bloggers I'm A Medical Professional... Why Should I Blog? About the Author In a world of misinformation, and in a world where patients and potential patients are searching online for every imaginable FAQ about their health and wellness, blogging presents a huge opportunity for medical clinics and professionals. Google is building a more robust search...

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13Apr

SEO Remains Strong In An Ever-Changing Landscape During Coronavirus

Studies Are Showing Mixed Results When It Comes to Whether Marketing Efforts Are Decreasing or Increasing During the Pandemic IN THIS POST New search data showing impression growth or decline during coronavirus How marketers are prioritizing SEO during coronavirus How search is affected during coronavirus Why maintaining SEO will help businesses navigate the disruption and impact of the coronavirus pandemic How to choose between SEO or PPC during the pandemic Where should SEO land in marketing budgets during coronavirus [x_author title="About the...

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