Is Facebook on the decline? There are many opinions out there, but I've shared screenshots below of an email exchange I recently had with Andy Roller, Expio Lead Consultant on the subject. He shares brief and helpful insights on how Expio Consulting sees and plans to handle the changes:
Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us a nasty picture of some of the thoughts and practices that some businesses and their leaders use everyday. We can...
Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages on a calendar), just put out a fantastic blog titled, "The Ideal Length of Everything Online, Backed by Research." It's a super helpful post that breaks down the research to tell things like how many words should be in a blog headline, or a tweet. We highly recommend you go take a look and learn from it. The Ideal Length of Everything...
"One way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character." Facebook, Twitter, and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable, and informative content for their audiences. It's an everyday kind of thing. And if you find yourself struggling to get creative after months of pushing out content, you're not alone. We've created a useful practice...
Be a master of context In the elevator, at the gym or in line at the coffee shop, there's a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn't. They're posting information to one person in one place in one moment. Become a master of context. What's the weather like? What are the biggest obstacles your customers are facing? It's this context that should determine how you formulate what to offer in...
How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your campaign, boost engagement and can increase the chances of the contest going viral. But they should never be the only methods used for choosing your...
Post by Expio Consulting. We see all sorts of applications for the use of hashtags in the Twitter world. What do they all mean? Using hashtags is clearly a top tactic for the world's largest events and platforms. The Super Bowl and the Olympics are both markedly saturated with different hashtags. Just this week, Nike released a video that's gone viral with a dramatic portrayal of Lebron James and the first-time release of hashtag #JustDoIt - the brand's iconic catchphrase. Bunches...
The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...
Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great! They've been watching your posts and want to know more about what you do. Now, you've got their attention. But, how do you keep it? And, more importantly, how do you turn attention into a closed deal? Most deals take a minimum of 7 or more attempts to close after making a proposal, statistics say. That means you have a long...
What's the point of social media for you? We suggest performing a litmus test against yourself and your online content strategy. Does it make sense? Would you personally engage with the content you've been producing? Are you progressing or just making noise? Get real with yourself and your staff. Self examination brings clarity. If you don't, you'll end up wasting your valuable resources. Three rules for restoring junk Social Media: Social Media is all about sharing significant content. Social Media doesn't work as brand make-up. It won't...
