Insights

17NovNovember 17, 2014

Traits of Successful Brands on Social Media

Participation in the Creative Process Key The clients that really succeed are the ones that collaborate. They work with you. So they answer the questions. Transcript In this business, we've learned a couple of things about what we like and what we don't like. The main thing we don't like are clients that we don't like. Here’s a bit of insight on clients that succeed well with social media. First of all, the client participates in the process. You’d be shocked at how many...

By andyrollerSocial MediaVideo0 Comments

Why We Love Super Simple Video Blogs - Expio Consulting

03NovNovember 3, 2014

Why We Love Super Simple Video Blogs & What We’re Doing About It

Video is a Highly Engaging Platform So, we thought we'd start doing some of our own. Video is great for creating simple, low-production tips and tricks in your industry. "Chief Social Media Evangelist""Profit Innovator""Social Media Rockstar" We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe Joshua Godsey (insert inspirational quote), or...

By andyrollerSocial MediaContent Strategy, Video0 Comments

24OctOctober 24, 2014

Why Your Social Media Isn’t Working

If You’re Not Doing a Good Job of Taking Care of Your Customers Offline, Social Media Will Just Make You Worse Maybe you’re just pushing yourself on people. So, social media is a conversation. It’s not a place just to always talk and never listen. So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service sucks, if your value sucks,...

By andyrollerSocial MediaAndy, Social Media, Video0 Comments

01OctOctober 1, 2014

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...

By andyrollerExpio Valuesasana0 Comments

17SepSeptember 17, 2014

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.   Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By andyrollerExpio Values, Social MediaFacebook, strategy0 Comments

20JunJune 20, 2014

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That's easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it's awesome. About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data...

By andyrollerSocial Mediaanalytics, business, Social Media0 Comments

20JunJune 20, 2014

Social Media & Medical (Google Presentation)

ContributorsJoshua Godsey & Andy Roller Patient-Centered Social Media The New Bedside Manner Case study by Expio including a Google presentation of social media campaigns and results for featured clients in the medical field. Click to open in a new window What the presentation includes: Social Media for Medical explained Social media gives medical specialists the perfect platform to share quick, easy, informative and useful information to an audience. Becoming a go-to resource on social media means they'll look to you when they need medical services. Results Screenshots of real engagement...

By andyrollerCase StudyCase Study, medical, Social Media0 Comments

12JunJune 12, 2014

More Interesting Facebook Ads in One Simple Step

Facebook is giving users the ability to customize the kind of ads they see. If they don't like it, they can now tell Facebook and Facebook will try again with another ad it thinks you might like more. This doesn't mean ads are going away, or will appear less often, however. It just means you have more control of the ads you see. For businesses, this is yet another example where great content is more important than ever. If you aren't...

By andyrollerSocial MediaAds, Content Strategy, Facebook, User0 Comments

12JunJune 12, 2014

Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift

Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it's nice to see scientific support. Stepping back from tasks at work actually improves focus throughout the day and improves daily performance. Meanwhile, we're finishing this blog from opening day at Palace Coffee Co.'s new location 5 blocks...

By andyrollerExpio Valuescoffee, Expio Values, inspiration, Tips, work0 Comments

22MayMay 22, 2014

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter.These tips are on par and really helpful. We've been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a client of ours, Panhandle...

By andyrollerSocial Mediacontent, Content Strategy, Facebook, Facebook Strategy, Jeff Bullas, Social Media0 Comments

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Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift

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