INSIGHTS

INSIGHTS

Tag - strategy

Structure of stories: Every great story will follow a predictable pattern. The five elements to any great story.

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

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Timing Brand Facebook Posts Per Industry

When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...

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