Author - andyroller

Beautiful Pictures
10Sep

Lessons from Instagram: Be Visual

# Weekend Hashtag Project, WHPBIRDSONAWIRE, September 10, 2012 It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth (Business Insider). Instagram founder Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun. In April, Facebook proved they value visual media by...

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31Aug

The $1.3 Trillion Price Of Not Tweeting At Work (Fast Company)

Fast Company - The $1.3 Trillion Price Of Not Tweeting At Work Ryan Holmes |  August 30, 2012 On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t tweeted since. As social media spreads around the globe, one enclave...

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23Aug

How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...

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20Aug

Top 5 Ways to Increase Your Twitter Followers via Social Media Today

Scott Levy - Posted August 16, 2012 - SocialMediaToday 1. Don't Spam or Sell Do you follow, seek out or listen to spam, hard sells or snake oil? Neither does anyone else.  Don't do it, it's a huge turn off to the masses and not only will you not gain followers you stand a good chance of losing your current followers as well 2.  Be a Resource One of the best ways to gain new followers & keep your existing ones is to be a...

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12Aug

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

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21Jul

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand....

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21Jun

Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...

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