happily shared via On The Record Future of Social Media Strategy with Brian SolisEric Schwartzman: Monday, April 22, 2013 | 1:43 p.m. [Listen here] To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. (more…)
We love this article from Tom Fishburne - one of the best cartoonists around - called "Ads Worth Sharing". In the post, he highlights a handful of great video ads. When we come across marketing this good, we love sharing. Check out our top two choices from the article: Follow The Frog http://youtu.be/3iIkOi3srLo TNT: Push To Add Drama http://youtu.be/316AzLYfAzw
happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...
