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Two dogs in a field of flowers - Expio Consulting

27AprApril 27, 2015

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

If You're Not a Photographer, This is For You If you're looking for ways to make your page more visually appealing but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is also for you. The Plight of Non-Photographers A common challenge for many Facebook admins is coming up with photos for posts. Photos and videos generate far more engagement than text-only posts. If you’re not a photographer, this can feel daunting. Social media is a...

By andyrollerContent MarketingFacebook0 Comments

The NLRB and Legal Considerations of Social Media - Expio Consulting

23AprApril 23, 2015

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality that is becoming more and more common in the digital age. Here are two quick key points from the NLRB that will help...

By andyrollerSocial Media0 Comments

06AprApril 6, 2015

How to Add Follower Recognition to Your Social Media Toolbox

3 Step Process Ding. The sound on the phone's notification bar goes off and a notification pops up: “@KateOvens just tweeted you a photo.” As the app opens, you begin reading the tweet, and satisfaction from being recognized for a job well done sets in. The tweet talks all about how great your business is. It feels good — so, so good. Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business...

By andyrollerSocial Media0 Comments

03AprApril 3, 2015

Why is Facebook Removing Likes?

True Facts About Disappearing Likes That Will Make You Rethink Your Panic Attack A recent move by the folks at Facebook headquarters has some page admins panicking. Why are numbers of likes - precious fans! - disappearing from the page? Keeping a close eye on the number of likes on a particular Facebook Page, many have noticed a worrying number of small losses. What's going on? The truth is, Facebook is not out to sneak-attack your page likes, despite what it might...

By andyrollerSocial Media1 Comment

20MarMarch 20, 2015

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a some basic understanding...

By andyrollerSocial MediaFacebook15 Comments

Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting

09FebFebruary 9, 2015

3 Things Sales Leaders Need to Get Right Every Day

By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...

By andyrollerExpio ValuesJohn Sahid, marketing, Sales0 Comments

23DecDecember 23, 2014

Create the Perfect Holiday Brand Post With These Ideas

AuthorPick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for...

By andyrollerExpio ValuesContent Strategy, holidays0 Comments

24NovNovember 24, 2014

How To Easily Feature Staff on Social Media

Three Simple Steps for Uploading and Sharing Feature Photos Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page.— Joshua Godsey, Social Media Writer, Expio Consulting 1. Make Photo Sharing Easy with Your Smartphone The first thing you want to do is learn how...

By andyrollerExpio Values, Social MediaSocial Media, Video1 Comment

17NovNovember 17, 2014

Traits of Successful Brands on Social Media

Participation in the Creative Process Key The clients that really succeed are the ones that collaborate. They work with you. So they answer the questions. Transcript In this business, we've learned a couple of things about what we like and what we don't like. The main thing we don't like are clients that we don't like. Here’s a bit of insight on clients that succeed well with social media. First of all, the client participates in the process. You’d be shocked at how many...

By andyrollerSocial MediaVideo0 Comments

Why We Love Super Simple Video Blogs - Expio Consulting

03NovNovember 3, 2014

Why We Love Super Simple Video Blogs & What We’re Doing About It

Video is a Highly Engaging Platform So, we thought we'd start doing some of our own. Video is great for creating simple, low-production tips and tricks in your industry. "Chief Social Media Evangelist""Profit Innovator""Social Media Rockstar" We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe Joshua Godsey (insert inspirational quote), or...

By andyrollerSocial MediaContent Strategy, Video0 Comments

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I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

3 Things Sales Leaders Need to Get Right Every Day

Create the Perfect Holiday Brand Post With These Ideas

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