Tag - business

20Jun

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That's easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it's awesome. About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data...

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10Jun

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

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21Feb

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...

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19Feb

The Little Big Things by Tom Peters (Recommended)

Expio staff are always looking for a great resource. This is a book that inspires actions that shape the best industry principles, uses and philosophies and produce a healthy and vibrant company tactic. We recommend The Little Big Things 163 Ways To Pursue Excellence. Peters gives fresh insight into the small things that make companies great. Often infused with his signature sarcasm and humor, the 163 chapters are worth every moment. Tom's new book, The Little BIG Things, is a compendium of...

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12Aug

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

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