Case Study: “Code Word” from Sonic Drive-In
STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.