Eight Tips for Creating a Successful New Facebook Business Page

About the Author In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for...

Thoughts on Facebook Reach Decline? (Excerpts)

Is Facebook on the decline? There are many opinions out there, but I've shared screenshots below of an email exchange I...

Twitter Releases “Header Image” For Profiles

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take...

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be...

De-Coding Data

De-Coding Data Why is data important in marketing?   With almost seven out of 10 online experiences starting in search engines, it’s...

Social Networking Should Be Clear and Meaningful

Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great!...

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and...

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer...

A Guide to Facebook’s New Page Templates for 2017

About the Author Want to receive regular updates about posts like these from Expio Digital Marketing? Enhanced Shopping Options, Better Call-to Action...