Tag - technology
15May

5 Reasons Why We Shudder at the New Rippln App

You may have heard about a new so-called viral App called Rippln - you may have even been invited to join the "inner circle". Well, it's not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the App will be more important than Email. We're cringing at every second the introductory video plays. Why? 1. Sure To Overpromise and...

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Textures
14Sep

Relationships and Profit

Conventional business wisdom spawned the saying, "It's not personal, it's just business." We believe customers take the way you treat them very personally. At the end of a marketing campaign, most businesses count the number of tweets, website visits, Facebook friends and YouTube video views that they amassed during the campaign. At the end of your marketing campaign, you need to focus on how many new relationships you started and how many existing relationships you deepened to greater levels of consent. Although...

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