Social Media for Events
A quick guide to creating a sociable event What to plan and use during an event to make it shareable 1. Hashtag (more…)
16Apr
14Sep
Relationships and Profit
Conventional business wisdom spawned the saying, "It's not personal, it's just business." We believe customers take the way you treat them very personally. At the end of a marketing campaign, most businesses count the number of tweets, website visits, Facebook friends and YouTube video views that they amassed during the campaign. At the end of your marketing campaign, you need to focus on how many new relationships you started and how many existing relationships you deepened to greater levels of consent. Although...