29Oct
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25Jul
A Great Facebook Page Is Engaging, Not Merely Likes
The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your...
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17Nov
Traits of Successful Brands on Social Media
Participation in the Creative Process Key The clients that really succeed are the ones that collaborate. They work with you. So...
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19Mar
Video equipment in a pinch (Staff Post)
By Expio Editor Joshua Godsey These days, smartphones's can provide a small-budget campaign the perfect platform to get video uploaded fast and...
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18Dec
A New Potentially Unpopular Instagram Policy
Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the...
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12Feb
Twitter, American Express Let Users Buy With Hashtag
Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter...
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17Sep
Facebook Post “Reach” Is Declining and What to Do About it
Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not...
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28Aug
So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.
About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within...
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17Jul
Social Networking Should Be Clear and Meaningful
Clear and Meaningful Social Networking So you've heard back from a follower on a social site like LinkedIn or Twitter. Great!...
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15Apr
Facebook, State Attorneys General Join Forces
Aim to educate teens and parents about online privacy (more…)
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13Dec
Case Study: “Code Word” from Sonic Drive-In
STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign They received 71 new likes in 7 days on...
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