The Client We Told Not to Hire Us Yet
A prospective client once came to us with a specific request: they wanted their rankings up fast, and they already had a plan for how to get there. A previous agency had shown them a list of tactics, link buys, heavy keyword stuffing, a network of thin content pages designed purely to game search results, and promised it would work within weeks. It probably would have. That's the uncomfortable truth about a lot of SEO shortcuts. They're not fake, exactly. They...