Expio Digital Marketing Blog Archives: 2017 Insights

Google AdWords new home page design interface, featuring performance metrics and navigation options, highlighting Expio Consulting account details.

17OctOctober 17, 2017

New AdWords Interface Design Rolls Out

About the Author Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it's a big improvement over the previous design. Though, there are some bugs we've noticed, like text being cut off in certain spaces. But we're sure they'll correct those quickly. The look and feel is much cleaner and easier to navigate. We've found the new organization to be much more intuitive, easier to find where we want to go. That's probably the biggest...

By andyrollerPPC0 Comments

Smartphone and gray coffee mug on a wooden desk, illustrating a workspace setup for effective digital marketing communication.

25JulJuly 25, 2017

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

By andyrollerExpio Values0 Comments

Smartphone displaying Instagram inbox interface within Facebook Pages Manager, featuring options to manage Instagram engagement directly from Facebook.

19JunJune 19, 2017

How to Link Instagram to Facebook for Social Media Admins

About the Author View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your Facebook...

By andyrollerSocial MediaFacebook Page, Instagram0 Comments

Person holding smartphone displaying digital content related to AMP (Accelerated Mobile Pages) for improved marketing strategies.

16MayMay 16, 2017

What’s AMP and Why Is It Important for Marketers?

About the Author Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we do...

By andyrollerOnline Search (SEO)AMP0 Comments

29MarMarch 29, 2017

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

About the Author Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In today’s...

By andyrollerBloggingblog, content, strategy0 Comments

15FebFebruary 15, 2017

What’s With SEO? Our Take

About the Author “The other day I was in some, whatever–coffee place. I don’t know, you can only be in six places—whichever one I was in.” – Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way you do – from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks ‘enter.’ Then comes the time to scan through thousands of search results....

By andyrollerOnline Search (SEO)SEO0 Comments

09FebFebruary 9, 2017

A Guide to Facebook’s New Page Templates for 2017

About the Author Want to receive regular updates about posts like these from Expio Digital Marketing? Enhanced Shopping Options, Better Call-to Action sections, and new Visual Options for Services, Products and More Manage Facebook Page Tabs on the Left Side, and Sections in the Middle Template Options Facebook has released new Facebook Page Templates. That means if you haven't made the upgrade, you're currently set as a "Standard" template. New templates include: Professional Services (that's the one we used for our own Facebook page), Shopping, Business, Venues,...

By andyrollerSocial Media6 Comments

Person interacting with a tablet, focusing on digital marketing insights and SEO strategies.

31JanJanuary 31, 2017

SEO Basics: Know Your CTRs (Click Through Rates)

About the Author Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing how and why your website gets clicks, or doesn't get clicks, is a crucial skill. Luckily, it's not that difficult. One of the best uses of time when it comes to knowing your site SEO is looking at CTRs, or Click-Through-Rates. In order to understand what a CTR is, let's start first with a basic search in Google. The Anatomy of a Google...

By andyrollerSocial Media0 Comments

INSIGHTS

INSIGHTS

Yearly Archives - 2017

New AdWords Interface Design Rolls Out

How We Build Trust As An Agency

What’s AMP and Why Is It Important for Marketers?

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

What’s With SEO? Our Take

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