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INSIGHTS

INSIGHTS

Yearly Archives - 2023

Person typing on a laptop, illustrating content creation for an editorial calendar in digital marketing.

How to Create an Editorial Calendar

The experts at Expio Digital Marketing explain why your business should be using an editorial calendar to stay organized. What is an editorial calendar? An editorial calendar is a virtual workflow that allows those in the publishing industry to coordinate tasks among writers, editors and other publishing roles from the time of assigning a project until its deadline. In simpler terms, an editorial calendar is a schedule of the content that you want to post, plan to post and need to post....

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Hands discussing notes and reports during a digital marketing meeting, with laptops and pens visible, emphasizing client preparation and analytics.

How Agencies Prep For Monthly Meetings

By Caylee Hanna, Expio Intern Monthly meetings are a way for Expio Digital Marketing to show clients their successes, as well as analytics from clients’ social media profiles. We sat down with Digital Marketing Coordinator Grace Ensor to discuss how Expio prepares for monthly meetings with clients and how clients benefit from the information presented to them. What steps does Expio take to prepare for monthly meetings? Grace: First, we complete the reports to go over with the clients. Our reports are due...

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