01Apr
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24Oct
Legal Marketing: Ethical Content and Advertising Guidelines
A midsize law firm, hungry for new clients, ran a digital campaign boasting “guaranteed results” only to be hit with...
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02Sep
It Wasn’t Until a Patient Complained : Why Medical Marketing Needs More Than a Creative Freelancer
They thought a freelancer was enough. A women’s health clinic in Texas hired a freelancer to manage their website and social...
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08Dec
The 2025 Marketing Audit: Why January Goals Fail By February
Introduction Every December, the same cycle repeats. Leadership teams gather for strategic planning sessions. Someone opens a fresh spreadsheet. Goals get...
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02Sep
He Thought His Nephew Could Handle It: Why Law Firms Should Think Twice Before Hiring a Freelancer for Marketing
Your reputation, compliance, and client trust are too important to gamble. A small but growing law firm had a relative, fresh...
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05Jan
Human-First Marketing in the Age of AI: A Framework for 2026
The AI revolution in marketing is here. And it's making everything worse. Not because the technology is bad. Because we're using...
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12Mar
Speed vs ASAP
“No ASAP” is one of Expio’s Core Values. Here’s a breakdown on why ASAP can be a toxic word in...
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07Aug
Be Like Tom
How Expio Digital Marketing transformed an industrial equipment website into a dynamic, engaging hub of booming business. Everything changed for Tom...
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24Oct
Best Practices for HIPAA-Compliant Digital Marketing
When one small private clinic used a free online appointment scheduler, they didn't think twice about the patient info collected...
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08Dec
The Attribution Illusion: Why You Can’t Track Everything (And Why That’s Actually Good News)
Introduction "Which channel drove that conversion?" It's the question that launches a thousand spreadsheets. The quest for perfect attribution. The belief that...
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17Sep
Your Website Is Costing You Clients (Especially If You’re in a Regulated Industry)
Mark walked into our office frustrated. His engineering firm’s website had been live for five years, but inquiries from prospective...
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