Author - andyroller

Staff Picks: Super Bowl Commercials

Get Happy - Volkswagon It gets better every time you watch it. Believe us, we know from experience. http://youtu.be/9H0xPWAtaa8 Farmers - Ram Trucks This powerful 2-minute story about hard-working farmers sends chills down the spine the first time. The flow of the commercial is thematic and captivating. http://youtu.be/AMpZ0TGjbWE

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[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My...

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Facebook Graph Search

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants".  But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

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Why We Exist

We exist to… Give dignity, meaning, and fun to …

We exist to... Give dignity, meaning, and fun to our work. Create engaged, existing and new customers thereby creating more good jobs and contributing to our economy and community. Master context while making great, sharable content. Clarify and amplify our client's offline social strengths, online. Why does your company exist? Read more from Expio Owner Andy Roller.

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Timing Brand Facebook Posts Per Industry

When should you be posting on your business Timeline? Is your audience getting your posts on time, when they're most connected, interested and ready to hear from you? Perhaps, with a little research, you'll see that your followers' activity peaks at different times than the focus of your posts. Let's face it, in all likelihood, the social media world isn't necessarily online during 9-5 business hours (when you and your marketing team are most likely going to post). How does...

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A New Potentially Unpopular Instagram Policy

Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. New Instagram Policy Excerpt [READ MORE]... New Privacy Policy from Instagram Follow @Expio on Instagram      

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Case Study: “Code Word” from Sonic Drive-In

STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign    They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.

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Location-based services are all the rage

Big Potential For Location-Based Social Media

happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...

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Create a scaleable social media strategy

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.”   It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

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Photo: Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/ (Kyle Richards ‏@kylerichards18)

Simple, Catchy and Shareable Cyber Monday

Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards ‏(@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...

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