amarillo Archives - Page 2 of 2 - Expio Digital Marketing

04FebFebruary 4, 2013

Timeless Needs Shape Future

In June of 2007, the iPhone was released. It marked the beginning of a streamlined world in which millions could now use a device housed in their pocket to make every choice imaginable with consultation from online data. It's hard to quantify how much things have changed under the new landscape of digital interactivity. Everything from purchasing a new television, to finding a spouse has been re-modeled in light of what's essentially quick, easy-driven media technology. The question is, where are we...

By andyrollerSocial Mediaamarillo, future, human, iPhone, media, online, presence, social, texas, timeless0 Comments

04FebFebruary 4, 2013

Staff Picks: Super Bowl Commercials

Get Happy - Volkswagon It gets better every time you watch it. Believe us, we know from experience. http://youtu.be/9H0xPWAtaa8 Farmers - Ram Trucks This powerful 2-minute story about hard-working farmers sends chills down the spine the first time. The flow of the commercial is thematic and captivating. http://youtu.be/AMpZ0TGjbWE

By andyrollerSocial Mediaamarillo, Commercials, Dodge, staff picks, Super Bowl, Volkswagon0 Comments

31JanJanuary 31, 2013

[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient living space and adapt themselves to the surroundings of the metropolis New York City. A type of metamorphosis, where the newly developed vegetation assimilates elements of the city and makes them useful for their own purposes. These creatures and plants, partly mechanical, partly organically in appearance, spread more and more over the city and fill it up with life. My...

By andyrollerSocial Mediaamarillo, expio, New York, Video0 Comments

24JanJanuary 24, 2013

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants". But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

By andyrollerSocial Mediaamarillo, Facebook Graph Press, Search, SEO, Social Media0 Comments

13DecDecember 13, 2012

Case Study: “Code Word” from Sonic Drive-In

STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.

By andyrollerSocial Mediaamarillo, Case Study, engagement, Sonic0 Comments

21JulJuly 21, 2012

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand....

By andyrollerSocial Mediaamarillo, marketing, measurement, ROI, social, Social Media0 Comments

21JunJune 21, 2012

Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it's easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to pay for itself in returns. Spending a large amount of money doesn't necessariy guarantee a larger return. Large brands have a...

By andyrollerSocial Mediaamarillo, consulting, expio, Google, marketing, media, Social Media, third party0 Comments

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