Trust is King in Business Relationships, but it is NOT Strategy. Here’s Why:
If you run a services business, you’ve probably heard this before:“We trust you. Just keep doing what you’re doing.”At first, that feels great.No micromanaging. No constant questions. No second guessing. Just freedom to do your work and deliver results.But here’s the uncomfortable truth I’ve learned the hard way.Trust without reciprocal effort is not a strategy. It’s a delay. And eventually, it becomes a problem.A successful client relationship is not built on blind trust. It’s built on shared understanding, clear expectations,...