social Archives - Expio Digital Marketing

21FebFebruary 21, 2013

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...

By andyrollerSocial Mediaamarillo, business, Company, Fast Company, Help, Shared, social, texas, usa0 Comments

11FebFebruary 11, 2013

How To Create Autonomy

Social media works when brands portray autonomy among posts Motivating factors Scientists and sociologists are finding fascinating data about how people are motivated. We aren't the simple, robotic creatures we've often characterized ourselves as. Money, particularly, has been overwhelmingly placed as first-place in terms of the force behind employee improvement. But, is this really true? Generally, does a higher paid employee simply create better results? No. Dan Pink, in particular, has been amplifying the message of what motivates us. We are motivated by many things beyond simple...

By andyrollerSocial Mediaautonomy, chat, creativity, environment, leadership, social, team, workplace0 Comments

04FebFebruary 4, 2013

Timeless Needs Shape Future

In June of 2007, the iPhone was released. It marked the beginning of a streamlined world in which millions could now use a device housed in their pocket to make every choice imaginable with consultation from online data. It's hard to quantify how much things have changed under the new landscape of digital interactivity. Everything from purchasing a new television, to finding a spouse has been re-modeled in light of what's essentially quick, easy-driven media technology. The question is, where are we...

By andyrollerSocial Mediaamarillo, future, human, iPhone, media, online, presence, social, texas, timeless0 Comments

Create a scaleable social media strategy

04DecDecember 4, 2012

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.” It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

By andyrollerSocial Mediablog, concepts, Facebook, media, scaleable, social, Twitter, youtube0 Comments

Photo: Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/ (Kyle Richards ‏@kylerichards18)

26NovNovember 26, 2012

Simple, Catchy and Shareable Cyber Monday

Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards ‏(@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...

By andyrollerSocial MediaCyber Monday, Simple, social, Trending, Twitter0 Comments

21JulJuly 21, 2012

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick is investing your time and resources in ways that are proven to pay off. Invest in timeless business principles that will help your brand....

By andyrollerSocial Mediaamarillo, marketing, measurement, ROI, social, Social Media0 Comments

Tag - social

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