Tag - Social Media

About The Shorty Awards – Including Results

5th Awards Honors Engaging and Popular Social Users and Videos The Shorty Awards, an annual crowdsourced contest that honors the best social media users and Internet celebrities, announced winners Monday at a ceremony in New York City. We like the way they break down different uses for different accounts on YouTube, Twitter and other platforms. It's always enlightening and inspiring. A public Twitter vote determined the finalists, but a judging panel chose the final winners. Complete List of Shorty Awards Winners Activism: AgainstSuicide (@AgainstSuicide) Actor: Misha Collins (@MishaCollins) Actress (tie):...

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Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

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Facebook Graph Search

Facebook Amps Up Its Search & What That Means for You

Imagine this scenario: you need to choose a restaurant for an important event, like a date or birthday party. But, you're new to the area and need recommendations. Most of the time, you would go to Google with a search like, "restaurants nearby" or, for example, if you want to eat Italian, "Italian restaurants".  But, you're smart. You need real reviews from people in order to find the perfect place. So, you go to one of our traditional favorites, Yelp!. There, you...

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Location-based services are all the rage

Big Potential For Location-Based Social Media

happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...

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Social Media

Edudemic: 10 Real-World Ways Schools Are Using Social Media

(happily shared) from edudemic.com Two big milestones were hit recently. First, the population of Earth hit 7 billion, more than double what it was fifty years ago. Second, the population on Facebook hit a billion users, meaning that roughly one in every six humans has a Facebook account, something that wasn’t remotely possible fifty years ago. Social media is changing the way we communicate. By extension, it’s also changing the way we get our information and how we learn. Rather than banning social...

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Textures

Relationships and Profit

Conventional business wisdom spawned the saying, "It's not personal, it's just business." We believe customers take the way you treat them very personally. At the end of a marketing campaign, most businesses count the number of tweets, website visits, Facebook friends and YouTube video views that they amassed during the campaign. At the end of your marketing campaign, you need to focus on how many new relationships you started and how many existing relationships you deepened to greater levels of consent. Although...

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Beautiful Pictures

Lessons from Instagram: Be Visual

# Weekend Hashtag Project, WHPBIRDSONAWIRE, September 10, 2012 It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth (Business Insider). Instagram founder Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun. In April, Facebook proved they value visual media by...

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How Social Engagement Improves SEO

Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments. They're both known as cute and cuddly animals, but Google's Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They're cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom GreganExcerpt: "At its core, the Panda update...

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Top 5 Ways to Increase Your Twitter Followers via Social Media Today

Scott Levy - Posted August 16, 2012 - SocialMediaToday 1. Don't Spam or Sell Do you follow, seek out or listen to spam, hard sells or snake oil? Neither does anyone else.  Don't do it, it's a huge turn off to the masses and not only will you not gain followers you stand a good chance of losing your current followers as well 2.  Be a Resource One of the best ways to gain new followers & keep your existing ones is to be a...

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Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own...

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