Expio Digital Marketing Blog Archive: 2015 Insights

Energy-efficient spiral light bulb against a neutral background, symbolizing modern digital marketing strategies and website optimization.

17DecDecember 17, 2015

23 Ways to Achieve “High-Quality” Website Status

A Google Expert's Checklist "This website doesn't load fast enough." "This website has duplicate content." "It needs quality content before Google will begin listing this site in Search." "Your site has a bunch of issues." "The Google listing for your business is all wrong." The phone rings. It's an SEO expert with a laundry list of problems you've never even heard of before. The person on the other end is telling you everything is wrong about your SEO, Google listing of website. These self-proclaimed SEO experts say your website...

By andyrollerSocial MediaSEO, website0 Comments

2015 Social Media Healthcare Report cover featuring a smiling woman, highlighting the power of social media to transform medical experiences, with Expio branding.

03JulJuly 3, 2015

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it's true that patients also do share bad experiences, it's far less common. Patients want to share their stories. And prospective patients want to read stories. Extended families and networks...

By andyrollerReportshealthcare, report, Social Media0 Comments

Two Shetland Sheepdogs sitting in a field of bluebonnets, showcasing the beauty of nature and pet companionship, relevant to social media engagement and visual content strategies.

27AprApril 27, 2015

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

If You're Not a Photographer, This is For You If you're looking for ways to make your page more visually appealing but lack photography skills, this is for you. If you're using stock photos for Facebook post images, this is also for you. The Plight of Non-Photographers A common challenge for many Facebook admins is coming up with photos for posts. Photos and videos generate far more engagement than text-only posts. If you’re not a photographer, this can feel daunting. Social media is a...

By andyrollerContent MarketingFacebook0 Comments

Close-up of a laptop keyboard with a hand typing, illustrating the challenges of content creation for social media engagement.

23AprApril 23, 2015

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality that is becoming more and more common in the digital age. Here are two quick key points from the NLRB that will help...

By andyrollerSocial Media0 Comments

Pulled pork burger topped with a pickle, served with a side of French fries in a casual dining setting.

06AprApril 6, 2015

How to Add Follower Recognition to Your Social Media Toolbox

3 Step Process Ding. The sound on the phone's notification bar goes off and a notification pops up: “@KateOvens just tweeted you a photo.” As the app opens, you begin reading the tweet, and satisfaction from being recognized for a job well done sets in. The tweet talks all about how great your business is. It feels good — so, so good. Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business...

By andyrollerSocial Media0 Comments

03AprApril 3, 2015

Why is Facebook Removing Likes?

True Facts About Disappearing Likes That Will Make You Rethink Your Panic Attack A recent move by the folks at Facebook headquarters has some page admins panicking. Why are numbers of likes - precious fans! - disappearing from the page? Keeping a close eye on the number of likes on a particular Facebook Page, many have noticed a worrying number of small losses. What's going on? The truth is, Facebook is not out to sneak-attack your page likes, despite what it might...

By andyrollerSocial Media1 Comment

Location pin icon representing Facebook check-ins for social media engagement.

20MarMarch 20, 2015

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. Click on Notifications, then click Activity to find Check Ins in the Admin Toolbar Once you click Activity, you'll see Check-ins alongside Reviews, Mentions and Shares. You already know about likes and comments, and shares - the "big three" of Facebook engagement. But, are you familiar with Facebook "Check-Ins"? Watch our short video for a some basic understanding...

By andyrollerSocial MediaFacebook15 Comments

Building exterior with large windows and brick facade, framed by branches, reflecting the focus on professional environments in marketing insights.

09FebFebruary 9, 2015

3 Things Sales Leaders Need to Get Right Every Day

By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...

By andyrollerExpio ValuesJohn Sahid, marketing, Sales0 Comments

INSIGHTS

INSIGHTS

Yearly Archives - 2015

I Haven’t Picked up a Camera In Weeks and My Facebook Page Is Loaded with Perfect Photos

3 Things Sales Leaders Need to Get Right Every Day

Who We Are

Contact Us

Learn More