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INSIGHTS

INSIGHTS

Yearly Archives - 2019

Google logo displayed prominently against a blue sky, representing the company's influence on SEO and digital marketing strategies discussed in the context of recent algorithm updates.
15Nov

What SEO Marketers Can Learn from Google’s Recent November Update

About the Author Search Engine Journal Study Provides 3 Takeaways As Seen From Google's Recent Activity "Recovery" is the word Search Engine Journal used. Partly because many SEOs have found that their rankings are dropping, partly because evidence of the impact of recent Google algorithm updates has been surprising to many of us who follow Google's activity closely. Read the full SEJ article about November Google updates and their impact here. So, how's your "recovery" going? There are three things we can learn from all...

By Online Search (SEO), , , , 0 Comments
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Image depicting a Google search results page showing the difference between credit unions and banks, illustrating SEO concepts relevant to digital marketing strategies.
09Oct

One Great Anecdote To Explain SEO To Clients

About the Author I got to bed early last night. I knew I needed to be rested to perform my best for the SEO presentation the next day. But as is often the case, when you have something important on your mind, it's hard to turn it all off and fall asleep. Driving through the cool autumn morning and sipping on a hot coffee I realized something. I pulled over and got out my phone, googling what's the difference between a credit...

By Online Search (SEO), PPC, , , 0 Comments
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Image featuring a collage of various tools with overlay text "How We Cut Through Jargon To Understand Facebook Analytics," emphasizing practical insights into Facebook analytics for digital marketing.
21Jun

Cut the Jargon and Meaningfully Understand Facebook Analytics

A Beginner’s Guide to Mastering the Most Important Facebook Audience Insights With So Many Metrics, Which Ones Are Most Important? Of the largest social media platforms, Facebook certainly offers one of the most robust analytics platforms. Facebook Insights provide many options including custom time frames showing numerous data points that show a lot of useful information about a page’s audience. If you’re reading this blog, you likely are wondering how to cut through all the jargon to get straight to...

By Social Media1 Comment
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Abstract art featuring a blend of black, turquoise, and gold colors, illustrating creative design concepts relevant to marketing strategies.
30Apr

Top Ways Agencies Can Spark More Creativity into Everyday Tasks

Creativity isn’t just for designers. And it’s in demand by clients. About the Author If you’ve read Expio’s Providing Creativity blog, you know that clients demand and expect creativity in more than just graphics and logos. Agencies must evolve to inject creativity into all of their tasks. But, how do you develop or boost a creative mindset? Developing Your Creative Mindset Allen Garcie, associate professor of digital arts and graphic designer at Louisiana State University-Shreveport, taught a workshop to a group of American Advertising Federation...

By Expio Values1 Comment
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Person holding a hand-drawn illustration of the word "IDEA" with dynamic lines and shapes, symbolizing creativity and innovation in marketing.
20Apr

A Marketing Agency’s No. 1 Priority: Providing Creativity

Creativity isn’t just for graphic designers. Smart agencies inject creativity into every task, because their clients demand it. About the Author We learned something poignant at a recent marketing and advertising conference: To a client, the most-important agency department is the creative department. This means, when clients entrust their hard-earned dollars to the skills of an agency, they expect that agency to assist them with creativity above all else. Creative skills come before business strategy, analytics, research, planning, communications and everything else in...

By Expio Values1 Comment
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Hiring Expio vs. More Employees comparison chart highlighting employee salaries and retainer packages, emphasizing cost savings of $258,200+ annually.
12Mar

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing About the Author At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of full-time employees?” The answer is easy: Hiring Expio Digital Marketing is far less expensive than hiring a full-time team:...

By Content Marketing, Expio Values, Social Media, Websites and Apps, , , , 0 Comments
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Hands showing thumbs up and thumbs down, symbolizing approval and disapproval, relevant to discussions on digital marketing effectiveness and client satisfaction.
01Mar

Facebook Recommendations and Reviews: Why They’re Critically Important to a Company’s Image

Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. About the Author Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough to investigate each company’s Facebook page - including the reviews and recommendations. In fact, they’re using Facebook in higher...

By Social Media, , , , , , , 11 Comments
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Hand resting on a laptop keyboard, illuminated by soft light, symbolizing digital content creation and SEO strategies.
26Feb

Our Best Single Tip to Improve SEO

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. About the Author SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able to write expertly on your website for specific keywords? What keywords suggest the user wants to do business with you?...

By Online Search (SEO), , , , , , , , 1 Comment
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Laptop displaying Expio Digital Marketing's Facebook business page, featuring profile image and contact options, relevant to social media marketing insights.
22Jan

Eight Tips for Creating a Successful New Facebook Business Page

About the Author In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real about the amount of time and attention a company needs to give the platform. Here are eight steps for creating a...

By Social Media, , , , , , , , , 2 Comments
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Hands typing on a laptop with the text "How To Train Social Media Managers To Respond To Followers" and "SOCIAL MEDIA" header, emphasizing social media engagement strategies.
17Jan

How To Train Social Media Managers To Respond To Followers

About the Author Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards program. My first reaction is usually to be shocked, sad or mad. My second reaction is, “that company’s poor...

By Social Media, , , , , , , , , , , , 4 Comments
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