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INSIGHTS

INSIGHTS

Expio Values

What is a good performing ad and how to know - Expio Digital Marketing
28Aug

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

About the Author With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a lot...

By Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media0 Comments
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How We Build Trust As An Agency Joshua Godsey - Expio
25Jul

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

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13Jun

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client's goals. Since that first contact is so important, you want to make the experience a good one for your customers. Listed below are a few ways Expio makes people their business: ...

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Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting
09Feb

3 Things Sales Leaders Need to Get Right Every Day

By Andy Roller On a Google Hangout, I recently interviewed John Sahid. We talked about sales training, managing sales teams, the relationship between sales and marketing, the impact of social media on B2B healthcare sales, and the best emails that help create sales opportunities. Here are three key things that sales leaders must get right: 1. Quickly show relevance and value Enough said. 2. Tell the right economic story Yes, it’s changing — and the pace of change keeps speeding up with technology. 3. Invest in your...

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23Dec

Create the Perfect Holiday Brand Post With These Ideas

AuthorPick our brain. We're feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you're struggling to make the perfect holiday post on your business Facebook page or Twitter, we think you'll find these useful. Check out some ideas to make your page shine this holiday season. Gift Ideas Feature one of the best products or services, or in this case Memberships, you have to offer for...

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How to easily feature staff on social media
24Nov

How To Easily Feature Staff on Social Media

Three Simple Steps for Uploading and Sharing Feature Photos Take a picture of that guy or girl in the office that brings that joy, that brings that positive attitude to work, and share the joke that they told, or just share something about them and let some fun and some humor get out there on the Facebook page.— Joshua Godsey, Social Media Writer, Expio Consulting 1. Make Photo Sharing Easy with Your Smartphone The first thing you want to do is learn how...

By Expio Values, Social Media, 1 Comment
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01Oct

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can realistically be achieved, given available resources. Time-bound – Specify when the result(s) can be achieved. Rather than setting a goal like: Be the best Ruby on Rails...

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17Sep

Facebook Post “Reach” Is Declining and What to Do About it

Consider "Boosting" Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it's not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they've decreased the ability of brands to get the kind of reach they once had without spending some money. We've tracked our client pages and we've seen this decline first...

By Expio Values, Social Media, 0 Comments
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