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INSIGHTS

INSIGHTS

Tag - AI content review

The Nine Words We Almost Shipped

A few months back, someone on our team used an AI tool to draft a piece of client-facing content. The draft came back fast, clean, well-organized. Genuinely good work for the time it took. Buried in the middle of it was a single sentence, nine words, that implied a guaranteed outcome our client had no business guaranteeing. Nobody had done anything wrong, exactly. The AI tool wasn't malicious. It was doing what it does: producing confident, fluent language, without any actual stake...

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