INSIGHTS

INSIGHTS

Tag - conversion optimization

Profile of a businessman frustrated with what he's looking at on his computer screen.

Your Law Firm Website May Be Credible. Can It Turn That Credibility Into a Consultation?

When Maya’s brother was arrested, she searched for a local defense attorney from her phone. She found a highly respected firm, but its website made her hunt through vague practice-area labels, outdated biographies, and a ten-question contact form that asked for details she wasn’t comfortable sharing. After ten frustrating minutes, she called the first firm whose site clearly explained, “Request a confidential consultation.” The respected firm had the expertise Maya needed; it simply never made that expertise easy to act...

Read more...