Ethical AI Marketing: A New Frontier for Law and Healthcare
A clinic administrator found a marketing shortcut that almost became a very expensive problem due to a misunderstanding of ethical AI marketing. A team member had asked an AI tool to draft a patient-facing email about a new service line. The copy sounded great. Warm. Clear. Efficient. The kind of thing that makes everyone nod and say, “Ship it.” Then someone from compliance read it one more time. Buried in the middle was a sentence that implied a guaranteed outcome. One sentence....