amarillo Archives - Expio Digital Marketing

25JulJuly 25, 2013

A Great Facebook Page Is Engaging, Not Merely Likes

The Quality of a Click Isn't 1:1 http://vimeo.com/71025901 The value of a click isn't 1:1. Some clicks are people simply browsing your page, most likely bouncing off your page in seconds. Some are spam. When you study your web analytics, delineate why and how clicks are making their way all the way to a sale, or to the page you want them to reach. Perhaps your goal is to get email addresses into a form, receive donations to your campaign, etc. Whatever...

By andyrollerSocial Mediaamarillo, analytics, Likes, Metrics, SEO, SMM, smo, Social Media, Video, web experience, website0 Comments

10JunJune 10, 2013

Assuming In Extremes About Social Media Isn’t Good For Anyone

Gaining balanced perspective for online creativity Some say social media is the only way to succeed in the business world, especially in the near future. Others say an online presence is completely unnecessary. Truth is, both are wrong. A presence won't be the silver bullet that creates and grows your business. On the other hand, if you're not online as a brand, it doesn't mean you're destined to fail. "The answer lies in how we view their [the customer] worth in the customer...

By andyrollerSocial Mediaamarillo, business, expio, fort worth, keller, london, Social Media, Social Media amarillo, texas, usa0 Comments

07JunJune 7, 2013

Our Business Core Values – Andy Roller

Transcript: From the beginning, our approach has been to give meaning, dignity and fun to our work. We want to provide a great place to work for our team members. We want to create engaged people who create engaged customers and constituents on behalf of the people we serve, the people who become clients. We contribute to our economy and we care about our world, but we want to help our clients extend the same type of care and the same...

By andyrollerSocial Mediaamarillo, Andy Roller, Company History, Consultant, Economy, Founded, Social Media, story0 Comments

15MayMay 15, 2013

5 Reasons Why We Shudder at the New Rippln App

You may have heard about a new so-called viral App called Rippln - you may have even been invited to join the "inner circle". Well, it's not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the App will be more important than Email. We're cringing at every second the introductory video plays. Why? 1. Sure To Overpromise and...

By andyrollerSocial Mediaamarillo, Angry Birds, App, Facebook, future, industry, Instagram, News, Ponzi Scheme, Rippln, SMM, Social Media, Social News, technology, Twitter4 Comments

08MayMay 8, 2013

More than a like, give an experience

Building an experience I'd want for my customers "You're not looking for just any experience, you're looking for the experience." - Brian Solis, Founder Altimeter Group (more…)

By andyrollerSocial Mediaamarillo, Brian Solis, customer, experiences, Social Media, strategy0 Comments

03AprApril 3, 2013

[Client Exhibit] WRCA Rodeo Documentary

About The Project We've been privileged to work with the Working Ranch Cowboys Association on a Pro Package level for the past year. One project, in particular, we've been excited about during that time is the new WRCA Rodeo Documentary. Our goal has been to raise awareness of the benevolent arm of the association: an active scholarship student program, and crisis fund for ranching families in emergencies. Plus, we hoped to increase loyalty among current members with a fresh outlook for the future of...

By andyrollerSocial Mediaamarillo, analytics, client, Documentary, exhibit, expio, ranching, rodeo, spotlight, texas, WRCA, WRCARODEO, WRCF0 Comments

27MarMarch 27, 2013

POLL: Is Internet Security Becoming A Real Threat?

A recent story from The Telegraph stated, "Web slows under 'biggest attack ever'". Do you feel that Internet security is a serious threat? Share your answers below. [yop_poll id="2"]

By andyrollerSocial Mediaamarillo, Breach, california, dallas, florida, fort worth, Hacker, Identity, Internet, Internet Security, online, Online Privacy, Opinion, Poll, privacy, Security, texas, Theft, Threat, Web Security, west texas0 Comments

14MarMarch 14, 2013

5 Crucial Elements To Any Good Story

Recently, we were able to hear from Matthew Luhn, a former member of Pixar Studio and a key cartoonist for the Toy Story Movie. He was speaking in Tulsa, Oklahoma as part of the Seeds Conference. He focused on teaching the timeless elements to any great story. What stood out to us was how simple - even predictable - they were. Exposition This is the character development phase of any story. In Star Wars terms, this is our first glimpse into the dull life...

By andyrollerSocial Mediaamarillo, brand, content, marketing, Matthew Luhn, Michael Jordan, Pixar, Star Wars, story, Storytelling, strategy, texas, Toy Story, word of mouth0 Comments

21FebFebruary 21, 2013

To Help Your Business Succeed, Find Your Guacamole (Fast Company)

happily shared via Fast Company BY JD RUCKER | AUGUST 30, 2012 | Fast Company Having killer guacamole is a great competitive advantage for Mexican restaurants--here's how drill down on your company's biggest differentiator (or, "guacamole"). If you ask people to name the restaurant that has their favorite salsa, some will have an opinion and others won't. Same thing holds true for spaghetti sauce. Anyone can name a handful of places that they would recommend with good soup or great salads, but they rarely have a...

By andyrollerSocial Mediaamarillo, business, Company, Fast Company, Help, Shared, social, texas, usa0 Comments

12FebFebruary 12, 2013

Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter and American Express. Users now have the option of purchasing with hashtags by syncing their personal Twitter account on American Express' website. READ MORE... happily shared via USA Today Here's how it works: when a user sees an item they want to purchase, they type a special hashtag. For example, American Express is offering a $25 gift card for $15 users can snag...

By andyrollerSocial Mediaamarillo, American Express, Credit Card, Hashtag, Purchases, Social Media, texas, Twitter, usa, USA Today0 Comments

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