Social Media

A New Potentially Unpopular Instagram Policy

Instagram says it now has the right to sell your photos In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users' photos without payment or notification. Oh, and there's no way to opt out. New Instagram Policy Excerpt [READ MORE]... New Privacy Policy from Instagram Follow @Expio on Instagram      

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Case Study: “Code Word” from Sonic Drive-In

STUDYWe've helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign    They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we've been publishing a CODE WORD like "Reindeer" or "Icicles" on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.

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Location-based services are all the rage

Big Potential For Location-Based Social Media

happily shared via Business Insider Why Location-Based Services Like Foursquare Are Going To Become Big Businesses Location-based services is one of the hottest startup trends to have come out of the smartphone revolution of the past few years. But despite the hype, many people wonder what location-based services are really about, and whether they can be a real business. In a recent special report, BI Intelligence answers these questions. We: Present an overview through explainers of the most interesting location-based services including Foursquare, Shopkick and Groupon Now. Analyze case studies of promising business use of these platforms,...

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Create a scaleable social media strategy

“Picture yourself at sea, a hostile ship bearing…

“Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean … and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die.”   It's obvious that in this new world of online media, businesses are making Facebook and Twitter (as well as many...

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Photo: Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/ (Kyle Richards ‏@kylerichards18)

Simple, Catchy and Shareable Cyber Monday

Twitter Top Image: "Check out Cyber Monday at kylebyalenetoo !! XO http://instagr.am/p/SgArs8P9Vu/" - Kyle Richards ‏(@kylerichards18) 3:04PM CST November 26. 2012 - On Twitter, "Cyber Monday" is trending. Is that surprising? We don't think so. It's trending because it fits what social media requires - something simple, catchy and shareable - to get people talking online. Lesson learned, now take action with your brand. Use these principles, with the help of the social writers at Expio, to build your brand. Get...

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'New Facebook Guidelines' Chain Letter About Copyright Laws Still A Hoax

Confusion Behind New Facebook Guidelines

Chain Letter Claims Facebook Copyright Terms Can Be Changed happily shared via Daily News & MrViralNews 'New Facebook Guidelines' Chain Letter About Copyright Laws Still A Hoax A new Facebook hoax has duped some users into thinking they have legal ownership of photos, videos, messages and other content posted to their pages. They don't. The post, which has recently popped up in some users timelines, says: “In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal...

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New “Pages Feed” To Assist Decreased Facebook Fan Reach

You may have already noticed a new orange flag under your "Pages" section of the Facebook News Feed page. Facebook is calling it the "Pages Feed". It comes as a potential attempt to answer the frustrations expressed by page ADMINS recently. Shrinking fan reach due to algorithm changes last October have reportedly decreased Weekly Total Reach on millions of business Timelines. Now, users can view page-only posts in a feed devoted to viewing the business, interest or organization pages you like. It comes...

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Southwest Airlines and Instagram Marketing

How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done their homework. Travelers are using smartphone apps like instagram more than ever. In order to align marketing efforts, Southwest went where people already were comfortable sharing - to the shareable world of smartphone photography, and to the largest and most-popular smartphone photo app in the world (Instagram). This reminds us of a key social media marketing principle: alignment. One of the most...

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Presidential Candidates on Social Media

Infographic: Who Is The More Social Presidential Candidate?

 How much does Social Media play a part in the 2012 elections? Obama certainly has the edge in social popularity. Will it make a difference on November 7? America will decide. Check out the comparision numbers from each candidate's Facebook, Twitter and YouTube platforms.Source: Public Twitter, Facebook and YouTube platforms from each respective candidate as of 11:00 a.m. CST, October 24, 2012 Twitter Romney: Tweets 1,296 Following 274 Followers 1,569,734 Obama: Tweets 7,283 Following 671, 342 Followers 21,291,253 Facebook Romney: 10,625,106 likes  3,499,015 talking about this Obama: 31,333,564 likes  2,884,682 talking about this YouTube Romney: Subscribers 25,993 Video...

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